Loading…
This event has ended. View the official site or create your own event → Check it out
This event has ended. Create your own
Bringing together business leaders and digital industry experts for a day of business networking, enlightening talks and inspiring key-note lectures in the heart of Southampton. for further details pleaes visit our event site here and follow live updates @eventzdigital and #dmsso16 .
View analytic

Log in to bookmark your favorites and sync them to your phone or calendar.

Thursday, October 27
 

07:30

Arrival, Breakfast, Registration
Check-in with your mobile and grab a coffee! We will soon kick-off the day, make the inital introductions, and do the ‘warming up’.

Thursday October 27, 2016 07:30 - 09:00
Novotel Bar, Break out & Registration area 1 West Quay Road, Southampton, SO15 1RA

09:10

Tell your story online
Learn how to make your website shine across all devices and improve your digital presence through social media, online video and Google My Business.
 

Speakers
avatar for Abbey Oladapo

Abbey Oladapo

Lead Trainer, The Digital Garage / Google
With over 7 years in the digital sphere he has empowered hundreds of SMEs to improve their presence online and grow through digital skills training. Prior to his current role, he championed Google products and services as the London market manager where he worked with technology partners like HP, Sony, Acer & Asus. During that period, he was also involved with the launch of the first Google stores globally.  | UpSkill Digital Ltd - a... Read More →


Thursday October 27, 2016 09:10 - 09:40
Normandie Suite Novotel: Le Havre, Caen 1 West Quay Road, Southampton, SO15 1RA

09:40

How Big Data is changing Content Marketing
In this talk Laurence discusses why content marketing has changed radically over the past few years and what businesses need to be doing to ensure that they don’t get left behind. He reveals the biggest content marketing challenge in the year 2016 and shows why some businesses are missing out on millions of pounds worth of organic traffic. Laurence uses real-life examples to demonstrate the practical use of big data in the world of SEO and content marketing.

Speakers
avatar for Laurence OToole

Laurence OToole

CEO, Authoritas
Laurence is the CEO of Authoritas (formerly Analytics SEO), a new brand for a new breed of content marketing and SEO platform that harnesses the power of unique proprietary Big Data with the latest in graph database technology and machine learning algorithms. It is a fast growing, award winning international SEO software business based in Twickenham and has operations in the UK, US and France, partners and resellers in Scandinavia, Israel and... Read More →


Thursday October 27, 2016 09:40 - 09:55
Normandie Suite Novotel: Le Havre, Caen 1 West Quay Road, Southampton, SO15 1RA

10:15

Five common Personalisation myths and how to move from misconception to opportunity
As with any potentially transformative technology, the hype and hoopla often precedes the implementable reality, and many of you are already familiar with the term ‘Personalisation’ or actively adopting it in your organisation.

The reality is, that despite the apparent noise, the growing availability of tools and the emphasis on the subject, the majority of brands are failing to tap into the very real opportunities presented by personalisation. Moreover, everybody seems to have a different understanding about what such an initiative constitutes.

In this talk we will cover popular myths, provide a definition and highlight the opportunities of tailored and personalised customer experiences.

Speakers
avatar for Kristina Angelova

Kristina Angelova

Director, Rika Digital
With an academic background in Business and Marketing and extensive experience in the digital industry, Kristina combines technical knowledge with deep understanding of the commercial environment. Kristina is responsible for the strategic initiatives such as customer analytics, experience design and personalisation.
avatar for James Beeson

James Beeson

Director, Rika Digital
Drawing on extensive experience in the digital industry, working in both global companies and agencies, James provides strategic consultancy to clients on Customer Experience, Personalisation and new technologies and their implementation and integration. His approach is to encourage digital maturity, improve business results and, above all, champion customer-centricity.


Thursday October 27, 2016 10:15 - 10:35
Normandie Suite Novotel: Le Havre, Caen 1 West Quay Road, Southampton, SO15 1RA

10:50

Paid Media for Local Businesses: Driving Sales through Funnel Targeting
In 2016 we have seen a huge push on local marketing from Google and this became even more evident during the AdWords and Analytics Innovation Summit back in May this year. Throughout this session, Sam will walk you through 25 different localised Paid Media strategies that you can use to target your potential audience and push them through the consumer purchase funnel.

Speakers
avatar for Samantha Noble

Samantha Noble

Director of Strategy, Koozai
Samantha Noble is the Client Strategy Director at Koozai with a key focus on Paid Media ranked #6 by PPC Hero in the Top International PPC Expert list. She helps clients grow their business through creating highly targeted digital strategies that focus on every stage of the marketing funnel. With her passion for digital, she founded the Digital Females group back in 2011 and is also working as the Co-Chief Editor... Read More →


Thursday October 27, 2016 10:50 - 11:10
Normandie Suite Novotel: Le Havre, Caen 1 West Quay Road, Southampton, SO15 1RA

11:10

Tea / Coffee Break, Expo Spotlight opens
Tea, coffee, refreshments and biscuits. Expo Spotlight opens. Networking

Thursday October 27, 2016 11:10 - 11:40
Novotel Bar, Break out & Registration area 1 West Quay Road, Southampton, SO15 1RA

11:40

Need for Speed #Mobile: Importance of Speed and Responsive Mobile pages
A look at why the speed of your website is important to your business, the problems with a slow loading site, some of the tools you can use to check your own site and tips on how to improve your sites speed.

Speakers
avatar for Andy Clayton

Andy Clayton

Lead Designer, Atelier Studios
Lead Designer & Front-End Dev @atelierstudios. Lover of all things digital / design related & general web enthusiast.


Thursday October 27, 2016 11:40 - 11:55
Normandie Suite Novotel: Le Havre, Caen 1 West Quay Road, Southampton, SO15 1RA

11:40

The Real State of SEO in 2016 and Beyond
Should we still build links, track rankings and optimize our sites' pages in 2017? Should we look at SEO split testing or A/B testing; should we still care about 30x pages, should we use canonical tags to keep certain pages out of Googlebot; should we look at inlining our CSS and JS? Do we know for a fact that a mobile page loading fast will rank you higher?
These are some of the topics I will cover, hope to see you at my session!

Speakers
avatar for Robert Nagy

Robert Nagy

Director, NAGYSEO
CEO, Director of Digital Services at nagySEO, a fast growing digital agency in Southampton, England. Robert has over 10 years in-depth knowledge and experience in technical SEO, on-site and off-site optimisation. He often runs 1-to-1 SEO sessions and workshops for marketing teams. Robert supports local SMBs and SMEs from sectors including retail, consumer, health, consulting and financial services based across the UK, Europe and Channel... Read More →


Thursday October 27, 2016 11:40 - 11:55
Normandie Suite Novotel: Le Havre, Caen 1 West Quay Road, Southampton, SO15 1RA

11:45

Future of PPC: Upcoming Adwords changes
Speakers
avatar for Lucille Pickering

Lucille Pickering

Agency Manager, Google
Lucille from Google Capital is giving that extra drive to help PPC agencies to grow with Google UK.


Thursday October 27, 2016 11:45 - 12:05
Normandie Suite Novotel: Le Havre, Caen 1 West Quay Road, Southampton, SO15 1RA

13:00

Lunch, Networking and Boot Camps
Lunch, Networking. Google PPC Boot Camp, SEO Boot Camp, WordPress Boot Camp, Social Media Boot Camp opens.

Thursday October 27, 2016 13:00 - 14:30
Novotel Restaurant 1 West Quay Road, Southampton, SO15 1RA

14:00

Brilliant writing for Social Media
Limited Capacity filling up

Brilliant writing for Social Media: Writing for Social Media boot camp

Exploiting social media for your company demands writing that’s relaxed, concise and engaging. Yet the usual style of business writing in many UK firms is formal, long-winded and boring. In this high-energy interactive workshop, writing skills coach Chris van Schaick will stretch your writing muscles. Then he’ll give you practical tips to take away about making your words work best for their platform. Chris is an associate of the BBC’s training academy and spent this summer in Rio working as a script executive on the worldwide tv coverage of the Olympic Games. All year round, he works in businesses in the UK and overseas helping them make their words work much harder.


Speakers
avatar for Chris Van Schaick

Chris Van Schaick

Director, CHRIS VAN SCHAICK LTD
Chris van Schaick helps people in media and other business write with impact. He was a BBC journalist and editor and is now an associate of the BBC’s training academy. This summer he worked in Rio as deputy director of the tv Olympic News Channel, supervising scripts on the worldwide output. He trains people in banks and utility companies, regulators and law firms how to increase the power of everything they write in... Read More →


Thursday October 27, 2016 14:00 - 16:00
Normandie Suite Novotel Southampton: Dieppe 1 West Quay Road, Southampton, SO15 1RA

14:00

Google Adwords Fundamentals (Paid Per Click)
Limited Capacity full
Adding this to your schedule will put you on the waitlist.

Google Adwords Fundamentals (Paid Per Click): Google boot camp
We will give you the confidence and know-how to get started in your Google Adwords Paid advertising campaigns. Introduction to Google Adwords and Google Display.  

Speakers
avatar for Lucille Pickering

Lucille Pickering

Agency Manager, Google
Lucille from Google Capital is giving that extra drive to help PPC agencies to grow with Google UK.


Thursday October 27, 2016 14:00 - 16:00
Normandie Suite Novotel: Cherbourg 1 West Quay Road, Southampton, SO15 1RA

14:30

10 PPC tips to take your PPC to the next level
Practical PPC tips to take your Google Adwords paid campaign to the next level. Tara will provide advanced PPC advice, for you to learn, practice and advance with your online presence.

Speakers
avatar for Tara West

Tara West

Head of PPC, Etch (UK)
Tara has specialised in PPC and biddable media for eight years, having managed large-scale accounts for both lead-generation and ecommerce clients. Her experience spans a wide variety of clients and industries, from multi-million pound travel industry brands and leading high street fashion retailers, to SMEs and start-ups. Tara's expertise covers the full biddable media landscape, including search, display and social media advertising. She has... Read More →


Thursday October 27, 2016 14:30 - 14:45
Normandie Suite Novotel: Le Havre, Caen 1 West Quay Road, Southampton, SO15 1RA

14:45

Omni-Channel Marketing - Customer Experience in Retail
Kailea will share her expertise around the 'B&Q experience' and where the retail giant is headig on its digital road-map. 
  • Online Operations and the Importance of a Quality Agenda
  • Driving click-and-collect times down (4hrs, 3hr, 2hrs)
  • Click-and-collect customer convenience vs. commercial benefits 

Speakers
avatar for Kailea Walford-Shaw

Kailea Walford-Shaw

Head of Omni-Channel Operations, B&Q
Kailea has 8 years of digital experience across financial services and retail sectors, she runs the Omni channel operations department at B&Q. Kailea’s key focus is to ensure a high quality and consistent customer experience for on-line sales across a multi-channel platform.


Thursday October 27, 2016 14:45 - 15:00
Normandie Suite Novotel: Le Havre, Caen 1 West Quay Road, Southampton, SO15 1RA

15:00

An Introduction to Programmatic Advertising - Beyond Google
Speakers
avatar for Barrie Jarman

Barrie Jarman

Head of EMEA, IPONWEB
Barrie is Head of Supply EMEA at IPONWEB, a leading Ad Technology company who are pioneers in real-time media training.


Thursday October 27, 2016 15:00 - 15:15
Normandie Suite Novotel: Le Havre, Caen 1 West Quay Road, Southampton, SO15 1RA

15:15

The Ultimate Customer Contact Strategy
In this session, we discuss 100% PRACTICAL ways to enhance Marketing results by effortlessly crafting Marketing Communications Strategies that are engineered to take that cold piece of prospect data through to a paying customer. We also look at the power of uniting traditional and Digital Marketing with this results-driven Marketing methodology.

Speakers
avatar for Rebecca Patterson

Rebecca Patterson

Director, All Star Marketing Club
Rebecca Paterson is Director of All Star Marketing Club, coaching 100s of Small Business to make Marketing work for them. Rebecca takes the Marketing Science learnt over 20 years in roles such as Marketing Director at Ordnance Survey and Head of Brand & Digital Marketing at Aviva and applies it to every business to drive increased revenue.
avatar for Victoria Vickery

Victoria Vickery

Director, All Star Marketing Club
Victoria Vickery is Managing Director of All Star Marketing Club, coaching 100s of Small Businesses across the south coast to make Marketing work for them. Victoria knits together proven strategies & formula's both on & offline that get results in the form of Business growth.



Thursday October 27, 2016 15:15 - 15:30
Normandie Suite Novotel: Le Havre, Caen 1 West Quay Road, Southampton, SO15 1RA

15:30

How to Rock your Business Social Media
Speaker David Harris Managing Director of One2create will
explain how to use Social Media to build your brand awareness, 
communicate with clients and prospects and help with your 
websites’ SEO.  

This talk includes;
·         Which platforms are best for your business
·         How and when to post content
·         Good hashtag etiquette
·         Facebook advertising tips and tricks
·         Scheduling and the 24 hour news cycle
·         and much

Speakers
avatar for David Harris

David Harris

Director, One2Create
With over 26 years experience in media and marketing, Dave has seen the industry and technologies evolve into the exiting world of media that we live in today. Still heavily involved in production and marketing, he also presents business, web and marketing seminars on a national scale, sharing inspirational and effective advice for business owners and entrepreneurs.


Thursday October 27, 2016 15:30 - 15:45
Normandie Suite Novotel: Le Havre, Caen 1 West Quay Road, Southampton, SO15 1RA

16:00

Introduction to Technical SEO (Search Engine Optimisation)
Limited Capacity filling up

Introduction to Technical SEO: SEO boot camp
We will give you the confidence and know-how to get started with your organic search. Introduction to SEO, and simple plan and techniques to take home and implement on your website. 

Speakers
avatar for Dimitris Zotos

Dimitris Zotos

Digital (SEO) Strategy Manager, TheMediaFlow
With 7 years of experience in digital strategy, analytics and technical SEO, as well as an expertise in biddable media, Dimitris advises hundreds of clients how to build and deliver their SEO strategy.


Thursday October 27, 2016 16:00 - 18:00
Normandie Suite Novotel: Cherbourg 1 West Quay Road, Southampton, SO15 1RA

16:00

Supercharge a WordPress website
Limited Capacity seats available

Supercharge a WordPress website - Fundamentals, Lead generation, Online credibility and Conversion Rate Optimisation CRO: Wordpress boot camp

Fundamentals of Wordpress
  • Register, install, quick how-to's., how to pick themes, security 101, etc.
  • Q&A Break: 10mins
  • Lead generation & Online Credibility: 30mins 
  • Q&A Break: 5mins
  • Conversation Rate Optimisation: 20mins + 10mins 
  • Q&A Break: 5mins


Speakers
avatar for Istvan Bujdoso

Istvan Bujdoso

Director, 47 Links
CEO at 47 Links and Best Selling Author has over 10,000 hours of experience in working on internet based projects specializing in WordPress, on-line credibility, CVR and lead generation.


Thursday October 27, 2016 16:00 - 18:00
Normandie Suite Novotel Southampton: Dieppe 1 West Quay Road, Southampton, SO15 1RA

16:20

Tea / Coffee Break, Refreshments
Tea, coffee and biscuits. Networking

Thursday October 27, 2016 16:20 - 16:40
Novotel Bar, Break out & Registration area 1 West Quay Road, Southampton, SO15 1RA

16:40

Go from zero to a million - How brands can make the most from YouTube
A video optimisation and social media expert, with years of experience optimising meta-data for YouTube, will walk you through PPC technieques to target your Video Ads, and will give you tips from how to optimize your Video paid advertising. Shawn will explain exactly what to do to get to a YouTube Channel with a 1 Million+ subscribers.

Speakers
avatar for Shawn Harding

Shawn Harding

Director, CoHost
A video optimisation and social media expert, with years of experience optimising for YouTube, founder of YouTube Channel with 1 Million+ Subscribers, director at CoHost and Head of SEO/PPC for bandv.


Thursday October 27, 2016 16:40 - 16:55
Normandie Suite Novotel: Le Havre, Caen 1 West Quay Road, Southampton, SO15 1RA

16:55

Content and style – writing to engage, whatever the platform
Exploiting social media for your company demands writing that’s relaxed, concise and engaging. Yet the usual style of business writing in many UK firms is formal, long-winded and boring. In this high-energy interactive workshop, writing skills coach Chris van Schaick will stretch your writing muscles. Then he’ll give you practical tips to take away about making your words work best for their platform.

Speakers
avatar for Chris Van Schaick

Chris Van Schaick

Director, CHRIS VAN SCHAICK LTD
Chris van Schaick helps people in media and other business write with impact. He was a BBC journalist and editor and is now an associate of the BBC’s training academy. This summer he worked in Rio as deputy director of the tv Olympic News Channel, supervising scripts on the worldwide output. He trains people in banks and utility companies, regulators and law firms how to increase the power of everything they write in... Read More →


Thursday October 27, 2016 16:55 - 17:10
Normandie Suite Novotel: Le Havre, Caen 1 West Quay Road, Southampton, SO15 1RA

17:30

Know your business with Google Analytics

Learn about the importance of digital analytics and how to use a tool such as Google Analytics to collect data, understand insights and create goals for your business



Speakers
avatar for Abbey Oladapo

Abbey Oladapo

Lead Trainer, The Digital Garage / Google
With over 7 years in the digital sphere he has empowered hundreds of SMEs to improve their presence online and grow through digital skills training. Prior to his current role, he championed Google products and services as the London market manager where he worked with technology partners like HP, Sony, Acer & Asus. During that period, he was also involved with the launch of the first Google stores globally.  | UpSkill Digital Ltd - a... Read More →


Thursday October 27, 2016 17:30 - 18:00
Normandie Suite Novotel: Le Havre, Caen 1 West Quay Road, Southampton, SO15 1RA

17:30

Surviving Content Shock – why effective content matters more than ever

In recent years, Content Marketing has been rated by marketers as one of the most effective marketing techniques, however we are all suffering from Content Shock; when more content is being produced than there is demand to consume.

As businesses increase their content production, so too does their competition. Therefore the perceived value of your content by your target audience is decreased. Making your content marketing effective is now more important than ever.

Simon will look at how as marketers we can create and measure effective content that drives ROI and ensures content a line on the marketing budget spend.


Speakers
avatar for Simon Moon

Simon Moon

Head of Digital and Social Media, Remarkable Group
As part of Remarkable Group Simon heads up the digital and social media teams bringing effective digital strategy and solutions to the table for their cross agency Engagement and Content clients. | | Remarkable Group is a full service marketing communications agency offering creative design, video production, PR, marketing and content strategy, community engagement and consultation services, across its Engagement and Content divisions.


Thursday October 27, 2016 17:30 - 18:00
Normandie Suite Novotel: Le Havre, Caen 1 West Quay Road, Southampton, SO15 1RA

18:00

After drinks, informal chat with a specialist
Stay for a glass of wine and more networking! Informal chats with our specialist, talk tech or else. Get practical advice for your business from respected digital gurus.  


Moderators
avatar for Robert Nagy

Robert Nagy

Director, NAGYSEO
CEO, Director of Digital Services at nagySEO, a fast growing digital agency in Southampton, England. Robert has over 10 years in-depth knowledge and experience in technical SEO, on-site and off-site optimisation. He often runs 1-to-1 SEO sessions and workshops for marketing teams. Robert supports local SMBs and SMEs from sectors including retail, consumer, health, consulting and financial services based across the UK, Europe and Channel... Read More →

Speakers
avatar for Istvan Bujdoso

Istvan Bujdoso

Director, 47 Links
CEO at 47 Links and Best Selling Author has over 10,000 hours of experience in working on internet based projects specializing in WordPress, on-line credibility, CVR and lead generation.
avatar for Robert Nagy

Robert Nagy

Director, NAGYSEO
CEO, Director of Digital Services at nagySEO, a fast growing digital agency in Southampton, England. Robert has over 10 years in-depth knowledge and experience in technical SEO, on-site and off-site optimisation. He often runs 1-to-1 SEO sessions and workshops for marketing teams. Robert supports local SMBs and SMEs from sectors including retail, consumer, health, consulting and financial services based across the UK, Europe and Channel... Read More →
avatar for Abbey Oladapo

Abbey Oladapo

Lead Trainer, The Digital Garage / Google
With over 7 years in the digital sphere he has empowered hundreds of SMEs to improve their presence online and grow through digital skills training. Prior to his current role, he championed Google products and services as the London market manager where he worked with technology partners like HP, Sony, Acer & Asus. During that period, he was also involved with the launch of the first Google stores globally.  | UpSkill Digital Ltd - a... Read More →
avatar for Lucille Pickering

Lucille Pickering

Agency Manager, Google
Lucille from Google Capital is giving that extra drive to help PPC agencies to grow with Google UK.


Thursday October 27, 2016 18:00 - 19:30
Novotel Bar, Break out & Registration area 1 West Quay Road, Southampton, SO15 1RA