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Bringing together business leaders and digital industry experts for a day of business networking, enlightening talks and inspiring key-note lectures in the heart of Southampton. for further details pleaes visit our event site here and follow live updates @eventzdigital and #dmsso16 .
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Thursday, October 27 • 17:30 - 18:00
Surviving Content Shock – why effective content matters more than ever

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In recent years, Content Marketing has been rated by marketers as one of the most effective marketing techniques, however we are all suffering from Content Shock; when more content is being produced than there is demand to consume.

As businesses increase their content production, so too does their competition. Therefore the perceived value of your content by your target audience is decreased. Making your content marketing effective is now more important than ever.

Simon will look at how as marketers we can create and measure effective content that drives ROI and ensures content a line on the marketing budget spend.


Speakers
avatar for Simon Moon

Simon Moon

Head of Digital and Social Media, Remarkable Group
As part of Remarkable Group Simon heads up the digital and social media teams bringing effective digital strategy and solutions to the table for their cross agency Engagement and Content clients. | | Remarkable Group is a full service marketing communications agency offering creative design, video production, PR, marketing and content strategy, community engagement and consultation services, across its Engagement and Content divisions.


Thursday October 27, 2016 17:30 - 18:00
Normandie Suite Novotel: Le Havre, Caen 1 West Quay Road, Southampton, SO15 1RA