In recent years, Content Marketing has been rated by marketers as one of the most effective marketing techniques, however we are all suffering from Content Shock; when more content is being produced than there is demand to consume.
As businesses increase their content production, so too does their competition. Therefore the perceived value of your content by your target audience is decreased. Making your content marketing effective is now more important than ever.
Simon will look at how as marketers we can create and measure effective content that drives ROI and ensures content a line on the marketing budget spend.
