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Bringing together business leaders and digital industry experts for a day of business networking, enlightening talks and inspiring key-note lectures in the heart of Southampton. for further details pleaes visit our event site here and follow live updates @eventzdigital and #dmsso16 .
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Thursday, October 27 • 09:40 - 09:55
How Big Data is changing Content Marketing

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In this talk Laurence discusses why content marketing has changed radically over the past few years and what businesses need to be doing to ensure that they don’t get left behind. He reveals the biggest content marketing challenge in the year 2016 and shows why some businesses are missing out on millions of pounds worth of organic traffic. Laurence uses real-life examples to demonstrate the practical use of big data in the world of SEO and content marketing.

Speakers
avatar for Laurence OToole

Laurence OToole

CEO, Authoritas
Laurence is the CEO of Authoritas (formerly Analytics SEO), a new brand for a new breed of content marketing and SEO platform that harnesses the power of unique proprietary Big Data with the latest in graph database technology and machine learning algorithms. It is a fast growing, award winning international SEO software business based in Twickenham and has operations in the UK, US and France, partners and resellers in Scandinavia, Israel and... Read More →


Thursday October 27, 2016 09:40 - 09:55
Normandie Suite Novotel: Le Havre, Caen 1 West Quay Road, Southampton, SO15 1RA