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Bringing together business leaders and digital industry experts for a day of business networking, enlightening talks and inspiring key-note lectures in the heart of Southampton. for further details pleaes visit our event site here and follow live updates @eventzdigital and #dmsso16 .
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Thursday, October 27 • 10:15 - 10:35
Five common Personalisation myths and how to move from misconception to opportunity

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As with any potentially transformative technology, the hype and hoopla often precedes the implementable reality, and many of you are already familiar with the term ‘Personalisation’ or actively adopting it in your organisation.

The reality is, that despite the apparent noise, the growing availability of tools and the emphasis on the subject, the majority of brands are failing to tap into the very real opportunities presented by personalisation. Moreover, everybody seems to have a different understanding about what such an initiative constitutes.

In this talk we will cover popular myths, provide a definition and highlight the opportunities of tailored and personalised customer experiences.

Speakers
avatar for Kristina Angelova

Kristina Angelova

Director, Rika Digital
With an academic background in Business and Marketing and extensive experience in the digital industry, Kristina combines technical knowledge with deep understanding of the commercial environment. Kristina is responsible for the strategic initiatives such as customer analytics, experience design and personalisation.
avatar for James Beeson

James Beeson

Director, Rika Digital
Drawing on extensive experience in the digital industry, working in both global companies and agencies, James provides strategic consultancy to clients on Customer Experience, Personalisation and new technologies and their implementation and integration. His approach is to encourage digital maturity, improve business results and, above all, champion customer-centricity.


Thursday October 27, 2016 10:15 - 10:35
Normandie Suite Novotel: Le Havre, Caen 1 West Quay Road, Southampton, SO15 1RA